Apple's consumer strategy has always been centered around clear, concise choices. The new, less expensive�MacBook Air seems to change that. The line between consumer and pro, between entry level and top-tier is gone and it means that something is going to change in the Apple line-up sooner than later. Let's look at the pricing. The new MacBook Air starts out at just $999. That's the same entry level price as the white�MacBook, ostensibly Apple's "cheap" computer. Sure, the specs are slightly different with the MacBook blowing away nearly all of the base-level MacBook Air's specs. But it's a mere $300 jump up to the least expensive 13-inch MacBook Air and things level out a bit more. The MacBook still beats it in raw processing power and storage space, but Apple has never been about hardware specs anyway. It's about the�entire experience�and the MacBook Air will quickly overtake the MacBook in this department.
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